Brisa's Pieces: Why do good shows fail on Broadway?
Brisa's Pieces: Why do good shows fail on Broadway?
By Brisa Trinchero on December 12, 2012
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Look at it this way... On average, a Broadway musical costs $2 million per month to stay open on the Great White Way. Also on average, a show needs to sell approximately 8,000 tickets per week or 32,000 high priced tickets per month to earn the $2 million dollars it needs to pay the bills each month. That’s A LOT of money and tickets.

The other part of the equation is making sure the particular show has a wide enough audience for Broadway. Remember that Broadway is called “commercial theater.” That means that Broadway hits have to have wide commercial appeal among an international crowd as well as tourists who may only see one Broadway show in their entire lives. It’s no surprise that they tend to gravitate toward the shows they’ve already heard of, which are the commercial, long-running Broadway standards.

In other words, don’t let a premature Broadway closing fool you. There are many, many amazing shows that didn’t make money on Broadway, but have proven to be huge regional hits. So judge for yourself and your audiences will surely thank you.
Got questions about the inner workings of Broadway? Leave them in the comments section below and I’ll address them in a future article!

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