About Us

About Us

Licensing the world's greatest musicals since 1952.

Marketing Services

About Us

Connect Your Brand to Our Global Audience

MTI has been an extremely valuable marketing partner for us. They have tremendous reach and influence within the artistic and educational communities, and have helped us deliver our brand's message to the right audience at the right time.– Julie Moore, Vice President Promotions/Partnerships, NBC Entertainment

MTI offers unparalleled opportunities to connect your brand or message to the theatrical influencers that make up our global customer base.  Our personal connections and expertise within the industry facilitate powerful, synergistic entertainment and media partnerships.
 
When a property such as a film, television series, live event or book is based upon, or has a strong connection to, an MTI musical, we capitalize on our deep reach and positive relationship with our customers to offer an array of marketing services to third party organizations.
 
MTI has helped impact sales for Broadway and touring shows, increase attendance and awareness for motion picture openings, drive viewership for destination programming and much more.
 
Whether we’re supporting your existing promotion, or you’re looking for our expertise in creating a targeted campaign, we offer a range of customizable digital, print and experiential marketing services available as a package or on an a la carte basis.
 
Please email our Director of Marketing, Jason Cocovinis, to discuss how MTI can create an innovative and integrated marketing campaign for your organization.
 

Select Partnerships

Marketing Partnerships