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Broadway's Next to Normal Reaches Rarified Commercial Success
Broadway's Next to Normal Reaches Rarified Commercial Success
By Jason Cocovinis on March 29, 2010
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Announcements, Show/Author Spotlight
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General MTI News
It may not happen all the time, but we love a good Broadway success story. According to Patrick Healy of The New York Times, "Next to Normal is among the 25 percent to 30 percent of Broadway shows each year that become commercial hits. And while this musical benefited from positive reviews and three Tony Awards last year, several theater producers and directors said the show’s recoupment was as significant as it was unlikely, given the tough subject matter, lack of star performers and shrinking audience in a grim economy."
Healy goes on to provide an in-depth look at the business of Broadway and how Next to Normal defied the financial odds. Read the full article here.
MTI congratulates the entire Next to Normal team on this outstanding achievement and looks forward to seeing more innovative and ground-breaking shows on the Great White Way.
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