PLAYBILL LAUNCHES PLAYBILLVIP.COM: The First-Ever Do-It-Yourself Playbill!

PLAYBILL LAUNCHES PLAYBILLVIP.COM: The First-Ever Do-It-Yourself Playbill!

By Scott Frost on February 21, 2013
Music Theatre International is excited to announce the launch of PLAYBILLVIP.COM, PLAYBILL’s first-ever Do-It-Yourself Playbill.  This program allows schools, colleges, amateur and community productions the ability to make their own Playbills both online and for distribution in their theatres.  This new service has several fully-customizable and sharable unique features: including a Playbill-branded Save the Date, a Playbill theatre program with billing, Who’s Who bios, embedded photos and videos, local advertisements and more.

MTI and Playbill together have created a “PLAYBILL Express” Service for the most well known titles in our catalogue.  These pre-populated Playbills, designed for fast and easy utilization, are complete with information and credits for individual shows­ (i.e. title page credits, proper creative billing, character names for easy-to-create cast lists and song lists).  This new service is the perfect way for your theatre to create your very own professional Playbills—much like the kind Playbill produces for Broadway and professional theaters around the country.

The PLAYBILL VIP service is just one of the many digital services that Playbill offers its diverse readers.  From theatregoers to theatre professionals, Playbill and its close to ten websites and magazine strives to inform its audiences of all ages.  Playbill’s CEO and Publisher, Philip Birsh remarked, “We believe that PlaybillVIP will not only help introduce our brand to new generations of theatre lovers but also provide a great resource to schools to help better promote their shows and serve as an excellent new fundraising tool to help schools defray the cost of their productions.”

Playbill VIP is free to use and share in its virtual form. A $50 donation to charity is required to create a printable version to hand out in theatres. Playbill has chosen Broadway Cares/Equity Fights AIDS, The Actors Fund and UNICEF as its three charities of choice.

For more information, visit and be sure to remember this amazing new resource the next time you perform a MTI title!