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MTI Acquires Once Upon a One More Time
MTI Acquires Once Upon a One More Time
Music Theatre International announced that Once Upon a One More Time has joined the MTI catalogue.
Powered by the chart-topping hits of the undisputed Princess of Pop, Once Upon a One More Time turns our favorite fairytales upside down with a clever twist: When a fairy godmother goes rogue and plops copies of The Feminine Mystiquein the laps of classic heroines, the damsels embark on a quest to rewrite their stories and redefine "happily ever after."
Once Upon a One More Time weaves 23 of Britney Spears' smash singles-like "Crazy," "Oops!…I Did It Again," "Circus," "Lucky," and "Toxic"-into "a big, modern, musical dance party, with Britney's beating heart at its core." (ABC News)
Drew Cohen, MTI's President and CEO stated, "Seeing this show on Broadway, we immediately realized that there is nothing like the music of Britney Spears to energize both performers and audience members. With 23 hits from Britney's catalogue, and a fun and brilliant book by Jon Hartmere, this is a show that will appeal to groups and audiences of all ages."
MTI is currently developing a 60-minute Broadway Junior adaptation, and also announced that high schools across the United States will be the first organizations permitted to produce the full-length version, which will contain approved edits for schools. News on licensing availability will be announced shortly.
"We are excited to try something a little different when it comes to Once Upon a One More Time ," said John Prignano, MTI's Chief Operations Officer and Director of Development and Education. "We know there is a huge demand from teachers and young performers who can't wait to bring this show to their stages. Giving schools and youth organizations the first chance to produce the show is our way of saying thank you to the dedicated members of the educational theatre market."
"I'm thrilled that Once Upon a One More Time will add more chapters to the fairy tale under Drew and John's stewardship and couldn't be more pleased with MTI's plans for it," added Jon Hartmere.
Learn more about Once Upon a One More Time.