"Target the Market (of the Spirit and the Soul)" by Freddie Gershon via The Huffington Post

"Target the Market (of the Spirit and the Soul)" by Freddie Gershon via The Huffington Post

By Whitney Urish on June 16, 2011
If you drive in the Phoenix/Scottsdale area near the Mayo Clinic, there's a building unpretentious and elegantly simple in its exterior design. It is not a "statement" like the de rigueur museums we read about and see in Los Angeles, Berlin, Bilbao, etc. It is a desert treasure and the future of museum exhibition is here: the Musical Instruments Museum (MIM).

-Freddie Gershon


MTI's Chairman and CEO recounts his visit to the Musical Instrument Museum in Phoenix, AZ and tips his hat to the museum's major source of funding.
READ THE FULL ARTICLE: Target the Market (of the Spirit and the Soul)

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